Accessibility, usability, security, SEO and e-commerce are all areas that require both very simple and very complicated actions. In all these areas, you’re going to have to deal with it all, the simple and the complicated, the automatic and the manual, the basic precaution and the advanced optimization.
Ensuring the accessibility of complex components, determining the legal compliance of a web service, optimizing a site’s SEO, carrying out penetration tests, organizing user tests, training teams on all these subjects – it’s complicated. On subjects like these, you absolutely need experts. It’s necessary and perfectly legitimate.
Checking contrast values, the content of page titles and metadata, keyboard navigation, page size, the presence of a breadcrumb trail – or equivalent – the visibility of links, the possibility of ordering on a site without creating an account, form submission errors: these kinds of tasks are not only within the reach of all web professionals, they should be part of their core competencies.
When you call in experts to deal with absolutely basic elements, you waste time and money, you lose agility and efficiency, and you mobilize expertise where it has no added value.
Nobody calls a surgeon to cure a cold. The day we stop mobilizing experts to deal with digital basics, we’ll have taken a serious step towards the maturity of our businesses.