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The website graphical charter is coherent over all of the pages and sections of the site.
Provides for a homogeneity and continuity in the visit and navigation o the site. Makes a permanent identification of the on-line service possible.
As much as possible use style sheets that are shared by the whole site, this also improves the overall coherence of the site.
Check that the site uses elements that are shared by all of the pages, pay special attention to the presence and positioning of navigational menus, to the colors of the various sections of the site, to the width of the pages, and to the coherence of the graphical charter used for titles and texts.